Net surfers visiting your site only get to see and admire the portal’s navigability/user-friendliness as well as its graphics without ever realizing the hard work that has gone into designing the platform. That shouldn’t make much of a difference to you since you’d be able to meet your short term or long-term online marketing objectives as long as your site is kept updated. The world of websites is in a state of continuous flux and it is imperative that you keep your site constantly upgraded in order to maintain its relevancy in today’s digital world.
- Renovate or refurbish site every 2-3 years
Since the tools, techniques, and browsers used for logging into websites are undergoing continuous evolution, it goes without saying that the mechanisms or methods used for developing sites also go through modifications. Having a site that is responsive to algorithms of search engines, advanced coding specifications, and browser updates is essential. Ask your webmaster or web developer to integrate Saas-oriented Motion UI with your site.
- Responsive and Universal Design
Having a portal with a responsive design means your site appears the same across all types of browsers as well as the different digital gadgets like desktops, laptops, smartphones, and tablets. Your web developer should aim towards making your site optimized not only with all kinds of browsers but also with futuristic devices like Google Watch, Occulus Rift or Apple Watch.
- Compatibility with latest standardized coding techniques
The more compatible your site is with the state-of-the-art coding techniques of the popular search engines, the greater will be the convenience and speed with which the users connect to the portal. The webmaster entrusted with keeping your site modernized should be aware of the sophisticated coding techniques.
- Image-optimized site
Images and illustrations in your site also have a strategic role to play in attracting users to the portal and keeping them hooked. Having site-optimized multimedia content therefore becomes a must.